Deron Jordan Influencer Interview

Deron, a social media influencer known as the 'King of the Beyhive', discusses his journey and his relationship with Beyonce. He shares a behind the scenes look into influencing since college, initially being inspired by Beyonce's music. He recalls his creative and entrepreneurial endeavors such as selling lyrics and ringtones, and his early involvement in Beyonce's online fan club. Deron also talks about his evolution into a respected figure in the Beyhive, his ability to stay connected and share credible information, and the impact of Beyonce's brand on his own personal brand. The conversation concludes with Deron sharing the challenges and motivations he encounters in his journey.